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Enterprise Research Hub
5+ teams collaborate
on a single product
The workload entails not only heavy demands on each researcher but also the need to manage the research process and roadmap effectively
The organization has several scattered researchers
Tasks may overlap, results are presented in incompatible formats, and the workload on researchers is unbalanced
Employees aren’t leveraging user data
Team members struggle to find or access the data, interpret it, or are unaware of its existence
Solution
Establishing a Center of Research Excellence, tasked with assisting every employee in the organization to develop products that meet user needs and business objectives
The CEO of a business with a well-functioning center of expertise described it as follows: “I may not know what’s inside, but I know that every interface, text, and hypothesis undergo research that functions like clockwork.”
To elaborate, a company with a well-functioning expertise center is characterized by
Employees rely on data when making decisions
There's a culture of dialogue and data-driven justifications. People understand the scope of applicability and avoid conducting extensive research for simple, inexpensive solutions
People can conduct research
While varying levels of expertise are required for different tasks, employees should be able to handle 70% of research-related tasks either independently or within their teams. The expertise center provides training and tools for this purpose
Data accessibility is ensured
Every individual knows where to find feedback, testing results, and market research findings relevant to their tasks
Mechanisms for solving complex tasks and spikes are in place
Employees know they can seek assistance when faced with challenging cases, which will be provided in a reasonable time frame
Research findings are actively disseminated
Regular communications, meetings, and insights-related newsletters enhance awareness of user experience insights
To establish an expertise center, we need to
Formalize processes and artifacts
  • Select 4−5 of the most in-demand research types in the company and make them stable, simple, and predictable.
  • Define the process for conducting research.
  • Specify solutions for dependencies (where to obtain resources, data, where to store them).
  • Create basic artifacts.
  • Conduct initial research jointly with teams.
  • Disseminate information about conducted research throughout the company.
  • Provide basic training on conducting selected research.
  • Establish a mechanism for answering questions and providing assistance.
  • Assist with communications initially.
  • Expand the list of possible research types rationally.
  • Create a structured knowledge base and integrate search tools.

As research is our main business, and we conduct it in different countries, contexts, and organizations, we operationalized and described everything needed without creating a monstrous structure. We are delighted to share our findings so you don’t have to learn from these mistakes again.
Build a Team
  • Outline job requirements (plus internal grading and compensation details for larger companies).
  • Recruit and interview candidates.
  • Hire, onboard, and support the lead.
  • Assist in setting up team processes.
Conduct an audit
  • Assess needs and gaps.
  • Choose the most economical and sensible implementation method.
  • Evaluate the budget.

We aim to delicately yet strictly handle existing processes and artifacts, enhancing them in a rational manner.
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Establish Communication
  • Develop a voice and visual style.
  • Promote to teams.
  • Promote to stakeholders.
  • Promote to the market (markets).
  • Set up the sales process.

This step is often overlooked, leading to a disconnect between research and business tasks. When everyone knows how it works, how to use it, and where it can help achieve organizational goals, efficiency increases exponentially.
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We have built product, research, and agile expertise centers in banks, educational organizations, and have set up processes in startups. We’ve done this as clients, center leaders, and contractors
This has given us invaluable experience and the ability to select optimal solutions without inflating the budget, but rather creating an optimal service
Get in touch with us
61 081, Romania, Bucharest, 6th District, 57 Luliu Maniu street, Bock OD16, Entrance E, 2nd floor, ap. 188
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