The user voice is not heard during the product development process
The team works well and might even conduct the user testing but doesn’t seem to pay enough attention to the results or use it in planning the next steps
You are not ready to build a dedicated research function resources wise
There are no resources for a dedicated research function but PMs and Design needs to learn how to conduct the research on their own
A sole researcher that needs guidance
There is a dedicated researcher that doesn’t seem to excel at either building the process around the research or delivering the actionable insights to the team
Solution
A subscription-based mentoring for the POs, PMs, Design or the Research team from seasoned professionals in UX / CX research with a solid experience in your field
This is not something as heavy-weight as a dedicated competence center, but rather a tailored intervention that helps upgrade the current processes and employees expertise.
This mentoring will result in:
Employees hearing user voice and making decisions based on it
First we make everyone value the user voice and understand why it’s super important. Then we teach how to make decisions based on it
Research is incorporated in both decision making culture and processes
It is not enough to make everyone understand the value of research — they also need to know how to do it. And it is better be organized well not to slow things down
How it works
Professional researchers consulting your team with intervision and third opinion
What we are going to do
Sign relevant NDAs and select a convenient platform to keep our notes accessible and secure inside the team
Conduct a thorough audit of current processes and research efforts
Investigate potential growth areas to center your future research around what really matters
Select the most comfortable and effective set up for mentoring, either personal or team-based
Set up the calls with mentees 1–2 times a week + a call with the program supervisor 1 time per month for reviews and feedbacks